The beauty of event planning is almost like art. You have to put in a considerable amount of effort and time to organize and coordinate a memorable occasion. Starting an event planning business is great if you are the type of person who likes to have a lot of variety in your work. You will be expected to not only be proficient with the skill of event management, but also have a knack for entrepreneurship. To prepare yourself for the rewarding challenge, here are some things you will need to consider before starting as an event planner.
Research your niche
Choosing your niche depends highly on the experience you already have and your interests. You can choose to target exclusive events such as baby showers, corporate conferences or even community fairs. Whatever you choose, make sure that you market yourself as a specialist in that area. Your future customers are than more likely to choose you.
Target your customers
One of the first things to think about is if your customers will be individuals or businesses? Visualize your customer and write down what they look like, where they come from, what their concerns are and what would make their life better. In this way you can cater your marketing efforts exactly towards them.
Set your price
Based on your niche an ideal target customer you can set your price. Your fee structure depends totally on the quality, time and effort spent. Mostly event planners set a flat rate and than consider a variance based on the type of event. Will you set specific rates depending on the type of function or number of people that must be catered? Perhaps the rate is different per customer and conducted during the consultation? Some event planners base the fee on an hourly rate or according to the expenses that are calculated after the event. Your pricing determines if you are more fit for low budget or the luxurious and high-quality market.