Updated: Apr 29, 2019
It can be overwhelming to promote an event considering all the social media options available. Will you focus more on Instagram, Twitter or Linkedin? Hereby some steps to get you started.
Define a target audience
Knowing your audience is key to have people engage and be interested enough to visit your event. It is very important to take the time to understand who your target is – passions, interests, favourite brands and celebrities, age, profession, marital status, location. Make a list of all those and consider checking out events and pages that are similar to yours.
Find the right message
The right message will show the DNA of your event and will appeal to your target emotionally. It must touch on important goals for your future attendees: learning, having fun, networking etc. Your message should promise immediate or short-term impact on their lives or else they will not remember it.
Timing is Key
Several months before the event it is time to increase your number of followers. One month before the event you need to start focusing on attracting people to your event and ticketing module. You can plan to display your ad during your potential attendees’ “break” times, i.e. between 12 and 2 pm, after 6 pm and at the weekend. Limit the number of user impressions if you think that after 3 displays your message either has been memorised, has no impact or will never have one. These options allow you to test and optimise your campaign’s performance and ROI.
Our app will be launching this summer. Jungo will also have a promotion tool for your events so you can easily reach your target group through social media. Sign up to stay involved!