How To Start a Podcast 101

Podcasting is exploding more and more people are listening to podcasts each and every day. Having your own podcast can do so much for you, whether you're trying to build your personal brand, promote your existing business, or just want to get your thoughts out there. In this course, you'll learn everything you need to know to create your very own podcast and record your first episode.

As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business, brand, or a personal hobby.

What makes podcasts different?

Podcasts are a great way to build a genuine connection with your audience.

Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. Podcasts are more convenient than blog posts; people can listen to podcasts while driving, working out, or just doing chores around the house.

There is a lot of unexplored space in the podcasting industry. There are at least 600 million blogs, 23 million YouTube channels, but only 800,000 podcasts in Apple Podcasts. Imagine the incredible opportunity there was to start a blog in 2004, and you'll have an idea of where podcasting is today.

Develop a podcast concept

Podcasts are as varied as the people that create them.

There are excellent podcasts about history, pop-culture, neuroscience, and even a fictional town where aliens are friends with the Yeti. The only limit to what you can do with a podcast is your own imagination.

Before we tackle questions about choosing a podcast name, format, and show length, let's consider some fundamental questions.

To start, ask yourself, "Why am I starting a podcast?" and "What is my podcast about?"

Once you've answered the why and what, the rest of the concept will fall into place.

Identify your podcast goals

So, "why are you starting a podcast?" To phrase it another way, "what's your goal or purpose for your podcast?"

To help you get started, here are some common goals in podcasting:

  • To generate leads for a business

  • To be recognized as a leader in an industry

  • To share an important message

  • To have fun

Pick a podcast theme or topic

Now it's time to figure out your show's topic. Your topic can be as broad as pop-culture or as focused as discussions about recent Supreme Court rulings.

The only requirement is to be passionate about whatever you choose. It should be something you're excited to research and regularly discuss. Once you have an idea of what to podcast about, it's time for market research.

Name your podcast

When picking a podcast name, try to pick something catchy, memorable, and that will rank for your podcast's relevant keywords.

Use keywords, without stuffing

You don't want to stuff your title with keywords, but you do want to make it easy for people to find your podcast. If you have a one or two-word podcast name, add a brief description in the title tag to help search results.

Podcast publishing schedule

Podcasting can be a full-time job or something you do on the side. If it's the latter, you can have a more relaxed publishing schedule.

You might decide to publish every day like the Daily or publish a podcast series every two years like Serial.

If you have the bandwidth, we recommend publishing once a week to:

  • Develop a connection with your listeners. If you publish every day, eventually, your listeners will start to schedule your podcast into their day. A weekly schedule allows you to build this more profound connection with your listeners.

  • Create a habit for yourself. Releasing consistent episodes can keep you podcasting even when you lose your excitement for it. You want to build up the habit so you can continue to grow your show and avoid podcast.

Once you have your podcast format, approximate show length, and publishing schedule, you're ready to invest in podcast equipment.

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